04 Apr Say Goodbye To The Chief Digital Officer – Forbes
We barely knew them, but it would appear the CDO has left the building already. A few years ago I was working as Chief Technology Evangelist at a recognised software vendor, whose mantra at that time was geared towards the ‘Digital Enterprise’. Fast forward to today and even the likes of Steve Lucas, […]
Sourced through Scoop.it from: www.forbes.com
Finally! Been saying CDO position does not make sense for so many reasons, most important is that their role overlaps with that of CIO and CMO, just to name two. For a CEO, this creates a huge challenge: who to ask and who to blame when digital projects fail. CDO role just creates confusion.
Unfortunately, CDOs remain required in many organizations where the CIO or the CMO does not want to take on the responsibilities to transform the organization.